- Role
- Developer: front end, WordPress build, design feasibility
- Design
- Agency design team
- Status
- Offline
- Stack
- WordPress theme, JavaScript, PHP, CSS
The brief
VSPT Wine Group needed a US corporate site where each brand had a page of its own, for trade buyers and for wine drinkers.
What I built
The art direction came from the agency's design team: bottle still lifes, vineyard shots, a color world per brand. I built the WordPress theme on Bootstrap, with a page per brand, the group story, a brand assets section and contact.
Features
- Brand pages for 1865, Altair, B·Liv, Cabo, Gato Negro, Graffigna and more
- Brand assets section for trade partners
- Group story and about pages
- Store locator and contact forms
Challenges
Problem. Lots of brands, each with a different personality, under one company site.
Solution. All brand pages share one template. The photography and color carry the personality.
Problem. Distributors kept asking for logos and bottle shots.
Solution. A brand assets section with the official files per brand.
Takeaway
Everything was hardcoded in the theme, which is why it still renders perfectly years later.
