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All work

The Wine Legend

Campaign, 2023

Landing pages for a celebrity wine campaign.

The Wine Legend
Role
Developer: front end, WordPress build, design feasibility
Design
Agency design team
Status
Offline
Stack
JavaScript, PHP, CSS, HTML

The brief

Casillero del Diablo's Wine Legend campaign kept adding chapters and markets, and each one needed its own landing.

What I built

On the agency's campaign design, I built templates for each wave: dinner party pages in English and Spanish, the Pedro Pascal chapter, and meet and greet sign up forms for different countries.

Features

  • Landing per campaign chapter
  • Meet and greet forms per country (Spain, Ireland and others)
  • English and Spanish versions

Challenges

Problem. New countries and activations arrived in the middle of the campaign.

Solution. Reusable landing and form templates, so a new market meant new content, not new code.

Takeaway

Later the campaign content moved into the main brand site.

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