Casillero del Diablo
Multi-country brand website, 2023
The global site for Casillero del Diablo.
- Role
- Developer: front end, WordPress build, design feasibility
- Design
- Agency design team
- Status
- Live
- Stack
- WordPress theme, JavaScript, PHP, HTML, CSS
- Visit site
- casillerodeldiablo.com/
The brief
Casillero del Diablo needed its global site to hold the brand legend, the full range and a steady stream of campaigns across many countries.
What I built
I built and maintained a large WordPress theme on the agency's art direction: templates for each range, the legend pages, campaign pages like Manchester United, news, and footer and contact details that change per country.
Features
- Templates per range: Reserva, Reserva Especial, Devil's Collection, Red Blend and more
- Legend and campaign pages
- Footer, contact and store links per country
- Multilingual
- Close to 180 content fields
Challenges
Problem. One theme, many countries, each with its own legal and contact details.
Solution. Country logic in the theme for footer, contact and store links, with the content in fields.
Takeaway
A brand that launches something every few months. The theme had to keep up.